Case Details

Business Challenge

While the client was investing heavily in digital marketing, they faced:

• High drop-off rates during cart and checkout stages
• Poor visibility into where and why customers abandoned the funnel
• Lack of personalization and real-time engagement mechanisms
• Difficulty in re-engaging lost leads and improving customer acquisition cost (CAC)

These issues led to revenue leakage and an underperforming digital sales engine.

Objectives

Vithobha was brought in to revamp the digital sales journey by:

• Reducing funnel drop-offs and bounce rates
• Maximizing lead-to-conversion ratios
• Boosting customer acquisition through AI-driven personalization
• Enhancing funnel visibility and marketing ROI

AI-Powered Solution

We delivered an AI-centric Sales Funnel Optimization solution with a focus on behavior analytics, personalization, and experimentation:

🔍 Drop-Off Prediction

• Built machine learning models to score users based on their likelihood to abandon at each stage (product view → add to cart → checkout → payment)
• Used historical funnel data, session heatmaps, and user interactions for modeling

🧠 User Segmentation by Intent

• Segmented visitors into behavior-driven clusters:
  “Window Shoppers”, “Cart Abandoners”, “High-Intent Buyers”, etc.
• Enabled real-time tagging for each group during session activity

🎯 Re-Engagement Strategies

• Triggered personalized nudges, discounts, and product recommendations for at-risk segments
• Implemented email and SMS flows targeting drop-offs within 1 hour of exit

⚙️ Personalization & A/B Testing

• Rolled out AI-based recommendation widgets on PDP and cart pages
• A/B tested re-engagement offers, page layouts, and urgency cues (e.g., “Low Stock” banners)
• Continuously measured and refined conversion lift using experimentation platforms

Results Achieved

In just 90 days post-deployment, the retailer saw dramatic improvements:

• 🛒 21% reduction in cart abandonment rate
• 🚀 18% uplift in overall lead-to-sale conversion rate
• 📉 13% drop in CAC (Customer Acquisition Cost)
• 💡 Actionable insights into 5 key behavioral segments
• 💬 Improved retention from re-targeting at-risk visitors

Key Takeaway

By embedding AI throughout the digital funnel, the retailer transformed its sales process into a smart, responsive, and adaptive conversion engine, turning lost leads into loyal customers.